EA Sports FIFA Coins fans need more.The company reported it'd 230 million players and audiences across its EA Sports titles at the last year. Viewership is important, since the curiosity in esports contests is producing more vulnerability for your EA Sports brand. The pandemic hastened the expansion that was happening at EA Sports. FIFA Ultimate Team put a record with six million daily active gamers in December, and Madden reached its greatest participant count at the history of the franchise, which dates to the early 1990s.
Even less popular sports games like EA's NHL franchise observed increase last quarter with participation from the game up 13%. "Our fans are now telling us that they want more of everything EA Sports can deliver," Wilson said. "They're playing more of our matches than ever before. They're spending more time with our articles. And they're connecting with each other, the players, and teams and sports they love during our adventures. "To capitalize on the increasing interest in sports gaming, EA is planning an aggressive growth using its EA Sports lineup starting with its largest and hottest game, FIFA.
Launch new sport games.Soccer is the world's most popular sport, and there's no better way to capitalize on that interest than simply by releasing more experiences on the largest and fastest-growing gaming platforms, which can be mobile devices. EA has already experienced great success with FIFA Mobile in Asia in which the sport has 21 million gamers. But there is more to come.
It only recently announced a brand new license extension together with the Union of European Football Associations (UEFA), which is the governing body of European soccer. As part of this arrangement, EA will launch several mobile offerings within the FIFA franchise, including a free-to-play PC model. The business believes that these games may hit 80 million cheap FIFA Mobile Coins in more than 15 countries. Glu Mobile can help expand EA Sports franchises on cellular, provided the success Glu Sports has experienced its Tap Sports Baseball franchise.
It only recently announced a brand new license
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